Neil Diamond was certainly onto something with his 1979 single, ‘Forever in blue jeans.’ Nudie Jeans has taken the sentiment of that old classic and reinterpreted it - literally. Your pair of sustainable, fair trade, ethically manufactured, slow fashion and 100% organic cotton denim jeans are going to last you a very long time - perhaps your entire lifetime! Originally a men's brand, the Nudie Jeans Women collection took to the streets (with attitude) in 2018 and every year new designs are being added.